The brand is titled Secure to represent protection, while Comfort is used across the visuals to express the feeling that security creates. This is a conceptual lifestyle brand inspired by the feeling of security found in clothing. The project explores comfort as both a physical and emotional experience, using soft materials and protective forms as a foundation.

The visual system blends softness with digital aesthetics, pixel typography, QR codes, and space imagery to create a contrast between technology and comfort. This turns comfort into a soft, digital experience that feels beyond the real world.

The color palette combines soft lavender with bright green and orange to balance comfort and digital energy. Black grounds the palette to make contrast and a tech-inspired feel.

First I experimented with a bunch of different typefaces to weigh out all my options.

When I thought of “secure,” I thought of a lock. After experimenting with the lock, the client and I both decided not to go this direction.

I explored more logo variations for Secure. I used a shield form to represent protection.

After narrowing my logo ideas down, I wanted to test out some colors.

Ultimately, I decided on the lavender one.

First, I started with this poster. I had wanted to use a space background to push the “out of this world,” but it looked plain to me.

I brought the client multiple posters to see which direction they felt more toward.

I made the hoodie bigger here.

I moved around the “shop now” to fill in that space at the bottom.

I changed “your softest armor” and put it in the same typeface as “out of this world comfort,” and I tightened the leading in between the words.

For my 2nd poster, I knew I wanted to do mainly orange and have it look similar to my first poster. I started experimenting with it. I wanted to add clouds to go with the “in the clouds material,” but the client and I weren’t feeling this one.

I rearranged the clouds behind the hoodie and changed the typeface to match the others